Bulk SMS services provide many amazing opportunities for e-commerce owners. They can fill the gap by strengthening communication with the target audience, which will certainly increase e-commerce conversions over time. whether and how much you will sell will depend upon the way you optimize your campaign and its direction. Right from the moment you start promoting your products or services via Bulk SMS Reseller, you start finding a boost in on-site metrics along with increased sales and customer retention rates.
How bulk SMS improves revenue generation activities?
As far as an e-commerce site owner is concerned, communication matters more because they constantly need to update their customers. Right from the placing of the orders to the confirmation of the delivery, they have to keep their customers informed throughout the process of the transaction. To fulfill such crucial needs, a text message is the most effective and sought-after solution which caters to almost all the communication needs of e-commerce enterprises. Text SMS carries an open rate of more than 98% which makes it much more effective and result in oriented tool than emails and other digital tools. Take a look at the points mentioned below that how mass texting can be tremendously beneficial for an e-commerce website owner.
Retain customers and increase sales
You can amplify your revenue by sending various promotional offers, discounts, schemes to your customers at large. The advanced solution in the bulk SMS landscape like personalized messages enable you to send personalized messages to your customers. Send birthday greetings, anniversary greetings, etc. to your customers to develop a rapport with them. Such practices, in the long run, will convert your customers into permanent loyal customers.
Secure payments and build trust
OTP SMS has emerged as the most effective verification and authentication tool which ensures the security of the transactions. Use OTP SMS service to secure the payment of your customers and build the credibility of your brand. OTP is the one time password sent to the mobile phone of the customer before the acceptance of their payment. Such a security system in the form of an OTP SMS ensures the safety of financial transactions from hackers and spammers.
Shopping Cart Conversions
One of the best benefits an e-commerce vendor derive out of bulk SMS is the shopping cart conversions. A text message can be sent to support the delivery process with update texts, delivery notifications, confirmation messages, etc. It also encourages lost buyers to move back to the cart process by offering them lucrative incentives.
Improves customer service
Say no to the long call queues and improve your customer service. Give your customers an amazing platform to text their queries, comments and other feedback regarding your products/services. For example, if a customer purchases goods from you and finds some defects in it. Give your customers an opportunity to text you his concerns or complaints. In this way, you will not only save unnecessary cost but will also give a delightful experience to your customers.
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